It has been expanding the scale of convenience stores, now ranking first in China with 27,800 convenience stores. Easy Joy is committed to becoming a “service provider for a better life”, and has provided consumers with high-quality products and considerate services. Over the years, Easy Joy has adhered to the vision of “physical service + digital platform” in its development and sticked to the strategy of becoming a comprehensive energy provider of “oil, gas, hydrogen, electricity and services”. was established, signaling the market-oriented and professional development of Sinopec’s non-oil business. In March 2014, Sinopec Easy Joy Sales Co., Ltd. Easy JoyĮasy Joy, founded in 2008, is the main body of Sinopec’s non-oil business operation. If you notice a pungent smell like heavy oil, you must be in a fake Sinopec gas station. The oil products are purchased from formal channels with good quality. Generally, the business license of Sinopec gas station contains characters of “ Sinopec ×× Gas Station” on it.Ī board with a price list, service items and Sinopec logo is generally hung in the service hall of the gas station. All staff members have received formal training and use standardized working language. The staff wear name tags and uniform clothes with the logo printed on the back. An authentic Sinopec gas station has bright appearance and is equipped with good facilities. To differentiate between real and fake Sinopec gas stations, first of all, one needs to make sure whether the color, pattern and text on the roof board of the gas station are consistent with the standard logo of Sinopec. How to differentiate between real and fake Sinopec gas stations? It takes time to get this done once and for all. Due to some gas station owners’ lack of legal awareness, it is hard to get rid of the counterfeiters by means of persuasion, while the legal means may be hindered by the due time of relevant legal procedures. Maliciously obstructed by certain counterfeiters, efforts to get rid of them meet some difficulties. Counterfeiting of Sinopec gas stationsĪt present, gas stations that counterfeit Sinopec’s logo are relatively dispersed, some of which are in remote rural areas. Sinopec encourages consumers to contact Sinopec once they notice a gas station suspected of counterfeiting the logo of Sinopec. It is hoped that consumers can exercise due prudence to avoid deceit. Sinopec takes a zero-tolerance attitude towards counterfeiting. To address this issue, Sinopec has been working hard to fight against counterfeiting and protect its own trademark rights by taking administrative, legal and various other measures. With its increasing popularity, brands under the umbrella of Sinopec has become the target of gas station counterfeiting, which not only harms Sinopec’s brand image, but also infringes on the legitimate rights and interests of consumers. Measures against trademark counterfeiting to safeguard consumers’ rights and interests Sinopec will continue to promote the textual and standardized management of gas stations in accordance with development of our times and changes of consumer psychology, spending habits and consumption behaviors. The design, construction, management and service of Sinopec gas stations strictly follow standard text requirements and relevant standards. At the same time, Sinopec has made much efforts to develop its business landscape featuring “one base, two wings and three innovations”, tapped into the business value of the gas station ecosystem characterized by interaction and harmony between “People, Cars and Life”, and stepped up its efforts to become a modern comprehensive energy provider of “oil, gas, hydrogen, electricity and services”. It strives to promote the stable growth of oil and gas business and the rapid expansion of new business. While adhering to the “customer-centered” business philosophy, Sinopec is committed to “developing oil and gas, improving synergy between oil and non-oil products, integrating oil, hydrogen and electricity, and enhancing the interaction between online and offline businesses”. The business scope of Sinopec covers refined oil, natural gas, non-oil products, lubricants, fuel oil, new energy and other petrochemical products, enabling Sinopec to provide first-class services for government agencies, enterprises, institutions and ordinary consumers. There are more than 30,000 in-service gas stations and over 27,000 Easy Joy stores, which can be found in urban areas, on main roads and highways, in rural areas and on the water across China (including Hong Kong). Sinopec has the world’s second largest gas station network and China’s largest retail store network with annual oil and gas sales of more than 200 million tons and non-oil products revenue of more than 33 billion yuan.
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